As a self-proclaimed perfectionist, I sometimes struggle when it’s time to launch a new idea or project. The font is just a little too small, the graphics could be cleaner, maybe there should be more white space around each page — the list goes on when it comes to tweaking a website. Getting from concept to beta is hard enough, then you add the extra pressure for the “launch,” compounding the resistance. But there’s a way to push through it.
A (Permanent) Work In Progress
The word “beta” is a nice way of saying “this is a work in progress, but we feel pretty good about it,” which is usually applied to computer-related software. However, the software really never reaches a “done and perfect” status, so it seems “beta” is an unnecessary label. The beta label (or warning) just takes the pressure off the launch, allowing the development team to relax a little when things don’t work perfectly.
“Beta” status can really be applied to almost everything in life, from your relationships to your new website to your workout routine. There are few things in life and work that reach “done and perfect” status. If you need “done and perfect” satisfaction, your best bet is a jigsaw puzzle. Otherwise, consider a different way of thinking called “Permanent Beta,” which I discovered while listening to Michael Hyatt’s podcast.
Adopting the Permanent Beta Mindset
Permanent Beta is a mindset that allows you to realize everything is a work in progress, and it’s ok to launch, even when the last “T” hasn’t been crossed. It’s ok to launch your new workout routine, even if you can’t do 50 push-ups yet. The kinks will get worked out, but you have to launch. If you wait until everything is perfect, for the conditions to be just right, you are setting yourself up for failure.
Once you reach “pretty good” status, it’s time to push through the resistance and launch.
You can read more about this concept at MichaelHyatt.com.